Music Ensemble Recruitment in the 21st century.

This is the band that a former classmate of mine's children are a member of.

Yale Recruitment video

College musical? The video that’s redefining recruiting

January 29, 2010 by Carin Ford
Posted in: Admissions & Financial Aid, In this week's e-newsletter, Latest News & Views

What’s the latest rock music sensation? Yale’s new admissions video — take a look and see why. The video is called “That’s Why I Chose Yale,” and all the singing and dancing may make you think of High School Musical. (Click here to view Yale’s video.)
In fact, the students and alumni who created it admit they used the Disney hit for inspiration.
They picked a good source.
High School Musical became a marketing phenomenon from the time it first aired on TV in 2006. Its soundtrack even held the No. 1 spot for an album of any kind that year.
To give you some idea of how well Yale’s video is doing: It’s been viewed more than a quarter of a million times since it was launched not long ago on YouTube.
According to a report in the Washington Post, the video “feels like an episode of Glee, the popular TV show that overnight made it socially acceptable and even sexy to sing in the high school show chorus.”
Did Yale hit on the recruitment tool of the future? Let us know what you think in the comments section below.